Mark Matson: Why a Suit is Just a Suit

Mark Matson doesn’t always wear a suit.

Not because he doesn’t care, but because he does.

That is, he cares more about the content in his delivery of financial advice than about what he’s wearing.  He cares more about offering value for his clients than flaunting expensive silk ties and suits tailored in mahogany-walled rooms in the city.  He cares more about substance than he does about style.

And this isn’t just promotional, this is personal for Matson.  He does, in fact, care more about you than he does about … suits.

This much is obvious from the free financial advice and updates he delivers on and the messaging of his company Matson Money, Inc.: “Save the Investor.  Save the World.”

In his video about suits not equaling substance, you’ll see why Matson is well-reviewed by investors.  You’ll also see why many “financial professionals” who placed more emphasis on style than substance are now shameful and sorry.

Some people who cared more about their suits than you include:

  • John Bain (Ex-CEO, Merrill Lynch): misread the mortgage crisis and ran Merrill Lynch into the ground, almost to the point of bankruptcy.
  • Bernard Ebbers (Ex-CEO, WorldCom): convicted to 25 years in prison for company fraud and extortion.
  • Bernie Madoff (Ex-Chairman of NASDAQ): ran the biggest Ponzi scheme related to financial fraud in U.S. history.
  • Charles Ponzi (who Ponzi schemes are named after)

Mark Matson’s message to you is this:

“We (Matson Money, Inc.) are not going to hide behind suits, because a suit does not make you smart; it does not make you a man of character; and it does not make you a person of ethics or morals.  All it does is make you a person who’s wearing a suit.”

This message was delivered by Matson in 2009 and, since then, you can see that Matson and his team have started wearing suits on the show.  But what Matson is talking about when he talks about suits isn’t the material that makes them.  He’s using suits as a metaphor for a mask.

People who are unethical and only motivated to obtain wealth for themselves use suits to blend into the community of true financial professionals who have morals.  They use them as a mask to make people think they’re someone who they aren’t.  Someone with class, composure, and a genuine care for clients.

The people like those in the bulleted list above give suits a bad name. Matson, his team, and the thousands of other good-intentioned financial advisors make that name strong again.  Because suits are a beautiful thing when they’re worn by professionals with good intentions.

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